The Adaptive Media Company

Darwin is a product-first company building AI systems for adaptive media. We're a group of engineers, operators, and creatives focused on what happens between when content is created and when it's experienced by a viewer. While this focus may seem narrow on the surface, it allows us to shape how brands show up inside content, how creators monetize through new mechanisms, and how people experience content in more personal ways.

This matters because today, content is created once and is largely static forever, despite being experienced by different people, in different contexts, with different intent. Because content can't adapt, creators are stuck monetizing through slow, manual brand deals, brands are forced into rigid placements, and viewers get the same experience regardless of who they are or why they're watching. By building adaptive media, we're enabling the ability for content to evolve at the very moment it's experienced.