Making media adaptive

Every paradigm shift in media created a new kind of ad infrastructure. Radio created the jingle. Television created the commercial. The internet created the banner ad, and social media created the sponsored post. AI is the next shift — but it's different this time. Generative AI is driving the cost of creative production toward zero. When anyone can make a video, an image, or a song in seconds, the scarce resource is no longer production — it's relevance. The content that wins will be the content that adapts: to the viewer, to the context, to the moment. Ads won't sit next to videos — they'll exist inside them. Entertainment won't be one-size-fits-all — it'll reshape itself for every person watching.

While everyone else is using AI to make ads and content cheaper and faster, we're focused on making entirely new kinds of ads and experiences that weren't possible before. A brand placement that matches the lighting and motion of the original scene so perfectly you can't tell it was added. A video ad that knows your city, your interests, your taste — and generates itself for you in real time. A creator who earns from placements inside their content they never had to negotiate. A new streaming platform that plugs into brand demand on day one without building an ad stack. These aren't incremental improvements to how media works. They're fundamentally new interactions between brands, creators, and viewers — and they require new infrastructure to exist.

We're grateful to be backed by investors like a16z speedrun and top angels in the AI video space who share our long-term vision on adaptive media.