In the moment
Integrated placement
Darwin Video Editing
Make every frame
feel like it belongs.
One place to shape creator video, from a subtle product placement to a story made for the brief. Explore formats, align on the edit, and keep the people and approvals connected.
Explore a campaign
A world of stories
to make your own.
From a quiet moment in an existing video to a creator-led story built from the ground up, explore the ways an idea can take shape.
A natural fit
Passive placement
Part of the story
Active placement
Live in the scene
Live placement
Everyday energy
Creator video
One more take
Creator video
One more take
Creator video
Everyday energy
Creator video
Live in the scene
Live placement
Part of the story
Active placement
A natural fit
Passive placement
In the moment
Integrated placement
A whole new way to
bring a story to life.
Built into the story.
Find the right moment for an embedded placement without losing the creator’s original voice.
Made for the feed.
Shape a native edit around the brief, the creator, and the audience it needs to reach.
Review every detail.
Bring the brief, creative direction, rights, and approvals into the same conversation before an edit goes live.
Pick up where you left off.
Keep the same context as a campaign moves from an idea to a proposed cut, creator review, and final delivery.
01 Brief02 Shape the edit03 Review04 Deliver
One agent. Every step
of the edit.
01
Bring the brief
Start with the goal, audience, budget, and creative boundaries.
02
Find the format
Compare embedded placements and native creator edits in one place.
03
Approve the work
Confirm the people, permissions, and delivery evidence before it runs.
Questions? Answers.
What does the Video Editing agent do?
It helps plan and coordinate creator video edits. Shape a brief into a format, review it with the people involved, and carry it through approvals before the final edit is used.
What is the difference between embedded and native ads?
An embedded placement puts a product into an existing creator story. A native edit is made around the brief from the start. Both should fit the creator’s voice and receive the appropriate review and rights approval.
Can I review a cut before it is used?
Review the brief and scope, then the proposed placement or edit. Confirm creator approval, rights, and delivery requirements before it is used.