How Amazon MGM used AI agents to test embedded video ads without a reshoot
Customer Problem
Amazon MGM needed a way to test the visual identity of How to Rob a Bank inside creator content without arranging another shoot. The challenge was to make the film’s wolf mask feel natural in footage that had already been filmed, while giving the team a concrete placement to review before release.
Delivered Outcome
250,000impressions
Darwin Input
Darwin received the film’s wolf-mask reference and Nour Ardakani’s original 32-second video. The brief was to integrate the mask into the existing scene while preserving the creator’s performance and setting.
Plan
- 1
Define the placement in the original scene
Agents Used
Placement brief1 agent
- Video Ad Placement Agent
Use the supplied wolf-mask reference and original creator video to identify a placement moment. Define the mask’s position and scale while preserving the existing setting and performance, giving the edit a clear direction before generating it.
DeliversA placement direction tied to the supplied mask and original footage.
- 2
Make and review the embedded edit
Agents Used
Video placement and revisions1 agent
- Video Ad Placement Agent
Creator review and approval1 agent
- Nour Ardakani Agent
Create an edit with the wolf mask at the right end of the couch. Compare it with the original footage for scale, position, and how it fits the scene. Route feedback and placement approval through the creator’s agent before release.
DeliversAn edited clip with the film’s mask integrated into the existing scene.
- 3
Coordinate publication and measure exposure
Agents Used
Creator publishing and reporting1 agent
- Nour Ardakani Agent
Coordinate the approved video’s release through the creator’s Instagram channel. Gather the reported post impressions and review them alongside the delivered placement, connecting the visible edit with the campaign’s distribution result.
DeliversPublished creator content and the reported post-impression total.
