Creator marketing, run by your AI.
Describe the campaign once. Darwin finds the creators, creates one deal per creator, and coordinates every approval, right, deliverable, and payment.
Three deal types. That’s it.
Choose how the content gets made. Darwin handles who, how many, the terms, and the work between brief and delivery.
01 · Embedded
Put the brand inside the content.
Darwin finds available inventory before distribution and structures a separate placement deal with every creator—format, approval, rights, evidence, and payment included.
Passive
The brand is present in the scene.
Integrated
The product is used in the action.
Active
The placement becomes part of the story.
Live
The finished placement is ready to distribute.
02 · Native
Take one format across many voices.
Start with a format that already works. Darwin matches the right creators and creates one deal per creator while they keep authority over their voice, likeness, disclosures, and publishing.
Source format
Brand-approved structure
Creator 01
Adapted in the creator’s voice
Creator 02
Adapted in the creator’s voice
03 · Filmed
Hire creators to shoot it.
The traditional option. Creators film original footage from your brief without Darwin’s AI creative skills. Darwin still handles casting, terms, approvals, revisions, delivery, rights, and payment.
- Brief
- Concepts, hooks, shots, and brand requirements
- Production
- Original footage filmed by the selected creator
- Delivery
- Edits, raw files, revisions, and usage rights
How deals work
One goal. One deal per creator.
The campaign sets the quantity and cadence. Every creator deal keeps deliverables, permissions, acceptance, timing, and payment explicit.
Alex ChenEmbeddedPlacement + paid usage
Maya PatelNativePost + 30-day usage
Jordan LeeFilmedEdited video + raw filesStart with the outcome. Your AI handles the campaign.
One brief is enough.