Offer eligible video inventory to the right brand.
The creator reviewed the advertiser, proposed in-video treatment, distribution window, rights, and payment before approving the placement.
At a glance · illustrative scenario
- Agreed fee
- $1,200
- Placements
- 1
- Preview approval
- 1 included
Illustrative campaign report informed by public case-study patterns. Figures demonstrate the workflow; they are not Darwin customer results.
Darwin operating guide · Seller view
An embedded placement starts with local audience fit and preserves the creator’s surrounding story.
The creator qualifies the sponsor against their audience and planned content, then defines the segment, claims, disclosure, review boundary, post, reporting, and payment.
- Do not use follower count as proof of local reach or audience fit.
- Limit review to the sponsored segment, factual claims, and disclosure.
- Record organic posting, paid reuse, exclusivity, and expiry as separate rights.
The creator protects their voice while documenting scope, disclosure, revisions, and usage.
The brand checks audience fit, the approved product moment, rights, and delivery evidence.
Let Darwin identify a natural in-video slot, review the proposed placement, and approve the separate creator deal before distribution.
Check the advertiser, audience fit, asset, placement type, distribution window, competing sponsorships, and measurement terms before accepting.
The creator approves how the brand appears in the video while retaining control of the surrounding content. Rights and payment apply only to the accepted placement record.
The brand buys a moment within the content. The creator keeps the surrounding story.
- Markets
- 12 local markets
- Starting pool
- 300 screened profiles
- Fit checks
- Geography, activity, niche, reputation
- Booked scope
- 18 creators · 31 placements
- Rights
- Organic post; paid reuse separate
- Offer
- One approved in-video placement within eligible creator inventory.
- Placement
- Passive, integrated, active, or live treatment.
- Review
- Creator and brand approve the rendered preview before distribution.
- Revisions
- Placement corrections stay inside the approved inventory and asset scope.
- Acceptance
- Approved preview, live placement, evidence, and settlement record.
Quote the placement and protect your time.
$1,200 covers one inventory reservation, preview approval, distribution, and the agreed evidence report.
Example payment terms are 50% when the inventory is reserved and 50% within 30 days of accepted distribution and invoice. Extended asset use and category exclusivity are quoted separately.
Confirm the inventory, placement type, preview deadline, distribution window, and cancellation terms. A new asset or different video requires a new approval.
- Agreed fee
- $1,200
- Placements
- 1
- Preview approval
- 1 included
Approve how the brand appears in your content.
Keep the surrounding video intact while the accepted brand asset occupies the agreed in-video placement.
Review whether the placement is passive, integrated, active, or ready for live distribution, and reject a render that conflicts with the content or the agreed brand category.
Avoid promising a number of views or sales for a fixed placement fee. Delivery acceptance and audience response remain separate records.
- Primary goal
- Approved in-video placement
- Deliverable
- 1 live placement
- Creator control
- Surrounding content
Show what went live and how it performed.
Send the live placement record, distribution date, approved asset, and agreed reporting evidence.
Include impressions or views where available, plus the agreed tracking link, QR code, or promo code. Label missing metrics rather than estimating them.
The brand reports tracked purchases from its own systems. Your delivery fee is tied to accepted scope, not sales you cannot verify.
- Evidence
- Live link
- Disclosure
- Recorded
- Usage
- Time-bound
Get the placement accepted and invoiced.
One live in-video placement accepted, reporting delivered, and the remaining $600 invoiced.
Record the acceptance date and the balance due date. Mark the invoice paid only when funds arrive.
Keep the live placement, approved preview, and separately agreed asset-use permissions for a renewal conversation.
- Seller outcome
- One approved placement with rights and delivery evidence
- Acceptance
- Approved preview, correct placement treatment, live asset, rights, and measurement record.
- Evidence record
- Approved preview, live placement record, measurement, and rights period
- Timeline
- Four-week inventory, preview, approval, and distribution window.
- Commercial close
- $1,200